Few businesses can operate on large profit margins in the modern era of global competition. You can be sure that if you're doing business online and charging too much, someone will come along and do it for less before long. You can be very profitable with low profit margins, if you're able to provide products or services to a large enough customer base. The key to doing so is to automate as many aspects of your business as possible. Autoresponders are one key tool your business can use to save you time. Let's take a look at how using autoresponders to automatically send e-mail to your customers and potential customers can save you time for other aspects of your business.
1. Autoresponders for Promotion
Autoresponders can be used as a promotional tool, or abused as a spam tool. Be careful, many governments are cracking down on spammers with punishments normally reserved for violent crimes. Fortunately, properly configured autoresponders will only respond to requests for contact made by recipients. In these situations you are usually allowed to respond to the recipients with any type of communication, provided that you allow them easy opt-out opportunities.
2. Sale Followups
One of the best uses of an autoresponder is to send out a message confirming a product purchase, thanking the customer for business, and assuring the customer that he has made a wise decision. Don't underestimate the value of such a followup, especially when so many people are afraid of online scams. Receiving a quick followup from you will be immeasurably reassuring.
3. Sell Accessories
You've already closed a sale with a customer once. You know exactly what kind of product that customer is interested in from the moment of purchase. Your autoresponder can send out a quick e-mail with a special offer on related items. It can also send another one out later on a set delay. Offering somebody something he is very likely to buy is a great way to increase your sales. Perhaps there is no more successful sales technique than this, and, as an added bonus, it seldom generates any of the hostility normally associated with other proven sales techniques.
4. Offer Product Enhancements
Similar to product accessories, product enhancements allow the customer to get the most out of a product. So, if for example, you sold the customer a complicated piece of software, you could also sell enrollment in a software training program. You can offer free enhancements in this way too. A common offering is help by e-mail or automated FAQ replies.
5. Autorespond to Other Activities
You can send notes of appreciation by autoresponder when someone posts a comment to your forum or send notes of sincere apology whenever someone fills out a complaint form.
As you can see, the benefits of autoresponders can be significant. You can save time and enhance your business image if you use autoresponders properly. The key to successful autoresponder use is making the customer feel appreciated.
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