Monday, December 3, 2012

5 Steps To Create A Powerful Squeeze Page That Converts 40% More!

A Squeeze Page which can also be known as a "Lead Capture Page" is usually a one page website designed to achieve one purpose and only one purpose - to squeeze out contact details from the visitor to the website. It is able to do this by raising the curiosity of the person who lands on that page or watching the video on his or her screen. The Squeeze Page must have a definite focussed call-to-action and must have an opt-in form where the visitors enter their details.

Now, your main target is to create a Squeeze page that converts. Follow these Steps to create a powerful converting one.

1. You Need An Autoresponder:

The aim of creating a squeeze page is to build a list. There is no other way to do this without an autoresponder. An autoresponder is that indispensable magic tool that takes care of your mailing problems while you sleep. It first receives those who come in through the squeeze page and continues to send emails as you had already predetermined it to do. You should find one that is easy to use, and gives you the opportunity to create customizable web-forms. It must also allow you to make unlimited marketing campaigns, and on top of that it must provide tracking analytical tools to enable you split-test each of your Squeeze Pages.

2.Call-to-Action.

It is for a great purpose that I said in the beginning that your squeeze page must have an "opt-in form." Before the visitors can release their all important names and email addresses to your form, there should be a set of convincing and compelling statements which you must provide. That is the "call-to-action." For example, "Download 'Our Free Exclusive Report On How to Get 100 Visitors A Day.' Just enter your details below to download it Instantly."

3. You Need A "Give Away"

The internet is has many scam programs of which people are aware. Therefore, for visitors to willingly give their contact details, they need to be "bribed" with a free valuable offer. This can come in the form of an ebook, a software, a video or chapters from a book. This solid free information motivates your visitors to respond to the "call-to-action" to complete the opt-in form. Make sure your e-book or videos are specific to the niche you are promoting.

4. Attention Grabbing Bullets:

Prepare your visitors emotionally. Give some bullet points why they must give their details. About three to five specific advantages about your offer can prepare them for action. These pieces of information must be attention grabbing and niche specific.

5. Graphics.

A picture speaks a thousand words. So make use of graphics to add not only beauty but also to grab more attention.

6. Bonus Point:

Asure and reassure your visitors that their email addresses are safe in your hands. Boldly print below the squeeze page something like this:

"Your email address will NEVER be given to any 3rd party. I HATE Spam just like You!"

Now, take this free eBook to serve as Your Give away

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   Squeeze Pages: 6 Pitfalls You Want to Avoid!   How to Generate Leads to Your Site   

MailChimp Email Autoresponder Review

MailChimp is a fun and simple email marketing services that has a bright and welcoming mascot - a cartoon chimp. Right there you can tell this is not your traditional email autoresponder. Email marketing is made easier and more cost-effective for the smaller marketer. You can sign up for Free and store up to 2,000 subscribers, send up to 12,000 emails a month with no trial sign-up, no contracts to sign, and no credit card required. They understand that every business has different needs so they offer 4 different plans.

The Forever Free Plan Monthly Plans Pay As You Go Plans High Volume Plans

When you sign up for your free account they offer a complete set of resource guides to help you succeed with your email autoresponder marketing efforts. Listed below are some resource title examples you will have access to when you sign up. I have only listed a few, but a total of 24 resource guides are there for you to learn from.

Getting Started With MailChimp MailChimp Mobile How to Manage Your List Email security Lets Get Social

MailChimp email autoresponder also offers online training - webinars to help get you started and will walk you through your first campaign. In addition, they offer special topics that cover specific features and integration to accelerate your email marketing efforts.

Their platform uses an open API and encourages other systems and applications to integrate with its email engine. They now offer integration with systems like PayPal, Google Analytics, Magento, Salesforce, and Shopify to mention a few.

Choosing an email autoresponder can be difficult since there are so many to choose from. Aweber, GetResponse and MailChimp are some of the more popular autoresponders. You should analyze your subscriber list and decide what your email volume is and what kind of emails you typically send out. When you have a clear picture of your email autoresponder needs deciding which company to go with will be easy.

Here is a comparison of 3 email autoresponders first tier pricing structure to help you get started in the right direction.

MailChimp

Subscribers 0-2000 Price - FREE Send Limit - 12,000

Aweber

Subscribers - 0-500 Price - $19 Send Limit - Unlimited

GetResponse

Subscribers - 0-250 Price - $8.16 with annual discount and $9.95 monthly Send Limit - Unlimited

MailChimp makes it easy to design exceptional email campaigns, share them on social networks, integrate with web services you already use, manage subscribers and track your results. All of this from MailChimp plus it will not break the bank charging you for monthly service fees.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   Using Autoresponders Is Helpful in Internet Marketing   

How to Set Up an Automated Responder For Email Marketing

Why List Building is So Important for Your Online Business

If you are planning to start a business online, then you have probably thought a lot about the best ways to make money. There are many different business models that can work online, just as there are many different business models that can work offline. However, there is one particular technique that you will hear over and over again if you begin to study the people who have been tremendously successful with their online businesses. They nearly always stress the importance of list building. When you build a list of prospects and customers that you can contact via email whenever you want, it becomes much easier to make money online. Let's take a closer look at how you can incorporate this into your business plan.

Building a List

To begin a successful email marketing career, the first thing that you must do is to begin building a list. To do this, you will first need to sign up with an email marketing service. This service will give you all the tools that you need to start collecting emails on your website. When an Internet user arrives on your website, you want to have an optin box prominently displayed. This is typically a simple form where your website visitor can enter his name and email.

Although this sounds simple, most people are not in the habit of simply giving out their email addresses to anyone who asks for it. Therefore, you need to give them a really good reason for doing so. Many people like to give away something for free in exchange for the email address. For example, you can tell the website visitor that after they enter their email address, you will email them a free eBook or report that you have written. Alternatively, you might have a website or blog that you update often with great content. If people want to get notified every time that you update your site, then this can be a reason for them to sign up to your email list.

Setting Up Your Autoresponder

Through your email marketing service, you can set up the exact sequence of emails that your new prospect will receive once they optin to your list. This automated sequence of emails is known as your autoresponder. You can tweak and test your email marketing sequence in order to make sure that you maximize your conversion rate.

Email marketing and list building is a powerful tool that you should not overlook. Many entrepreneurs who are new to the Internet underestimate how valuable it can be to have a targeted list of prospects to market to again and again.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   

Re-Use Broadcast Emails

Re-use your most successful autoresponder emails. When you have a autoresponder email system which contains a list of subscribers, you can either send a message right now which means that right now today you type in a subject and a message, you hit "send" and all your subscribers receive it or you can schedule emails as follow-ups which means that on day one new subscribers get this message, on day two subscribers get that message, on day three they get another message and so on. But that seems like a lot of writing so should you focus on broadcast or follow-ups?

Well, the answer is both. The answer is you should be sending broadcast now and then re-use your best email messages as follow-ups for subscribers that join your list later on. This makes it very easy for you. This means that all you have to worry about is what email message are you going to send this week?

If you are brand new to email marketing then let's take it easy. Let's just worry about what's one short and simple email message we can send right now today and then take the rest of the week off. If you are an intermediate list builder then let's think about what email to send on Monday, what to send on Wednesday and what to send on Saturday. If you have sent many emails to you list before and you're used to typing these emails then let's try to schedule at least one email for every day of the week– Monday, Tuesday, Wednesday, Thursday and Friday. But all you have to worry about is what to send your subscribers within the next few days and that's it.

Afterward, you can go and check your Sent folder. This is interesting. Every email autoresponder service I have come across keeps an area or tab or folder of all the messages you have sent to your autoresponder subscribers. This means you don't have to keep track of what emails you're sending, just worry about what you will send this week then later on check that "sent" area and copy and paste those into follow-ups. That means that this week you might send an email on Monday, an email on Wednesday and an email on Saturday and next week you might go back to those emails and say, "Schedule the Monday email for day one, schedule the Wednesday email for day three and schedule the Saturday email for day six."

What will happen here is people who were already subscribers to your list received the email when you first sent it out but if someone joins your list starting tomorrow, if they subscribe or fill out their name and email address then they will receive those same messages but later down the road once they have been on your list for a while. As far as I'm concerned, some of your emails will be good some will be bad so the more email messages you have scheduled the better.

I'm not a big fan of measuring your emails and seeing if a particular email got you a lot of clicks because some emails are good for building up a need or for explaining to your subscribers why something is important and then later on a certain email will say, "Now that I have given you this information before, now it's important for you to click on this link." I don't care about measuring successful emails. I say as many of your sent emails as you can use put them into your follow-up sequence so that anyone new who joins your list gets those messages as well.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

Why Email Marketing Is Still Very Alive!

There are so many reasons that a small business should consider using more email marketing in their advertising. It seems that this medium has all but been abandoned by many large corporations. As a result, there is a large segment of the population that is not being reached by as much advertising as they possibly could. With that gap in the market, you have the opportunity to move in and fill it by using the proper tools and an email marketing service.

One of the tools that you are going to want to get right off the bat is the autoresponder tool used by many businesses. This tool allows you to send out a generic and pre-planned email to anyone that responds to anything you send them the first time. This is an excellent tool simply based on the amount of time it is going to save you and the pleasure it bring to your customers or potential customers. They love it when they get a reply on their message right away, even if it is just a generic reply. This is a great way to do some list building and reach out to others in order to form stronger relationships.

The autoresponder is not the only tool that is going to help you with your list building mission. It is also possible to make a lot of money by using an optin tool. This is a tool that is often seen on the registration page of a website. It is the thing that allows the visitor of the site to hand over their email information to the company running the site. When they do this, they are allowing you to send them promotional emails advertising directly to them. Obviously, if the person has taken the time to come to your website and click on the optin button, then it is likely that they are at least somewhat interested in your products. Your advertising could be very effective to someone like this.

The door has been left open for your small business to come marching in and make some money working with people through their emails. You just need to take advantage of the opportunity that the market has presented to you. Start working on ways to create your email marketing service today in order to make it be the best that it possibly can in the very near future.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   

Online Tools

You must invest in your online business no matter what it is, to give your online business a chance to grow and be successful. And the best investment you can make for your business, are the essential online tools. Online tools are crucial for the success of any online business. There are several online tools for the trade but one of the most important that you can invest in for any business (this is a must), is an autoresponder.

An autoresponder is a series of messages (usually already written) that are sent out to a person after they have opted in on one of your capture pages or advertising pages and is the backbone of every successful home business. This online tool is a must to have for your home business to have any chance of becoming successful.

When people visit your capture page and become interested in the product that you're advertising, there should be a web form where they can enter their name and email address. After they fill out the form, they should be redirected to another page telling them more about your business. At the same time, a series of informative messages from your autoresponder should start being sent to that prospect providing them with vital information about your business.

The follow up messages in your autoresponder should be very well written and should provide good solid information about the home business that you are advertising. These follow up messages are very crucial in the success of your home business, because on average, it takes anywhere between 8 and 12 follow ups before a person will join a home business.

These messages, also known as a campaign, can be set up to go out on different days. Opinions on how you should set up your campaign varies. Some say you should send a message every 2 to 3 days. But I like to set my campaign up to where a message is going out everyday, because as soon as someone opts in, that is when their interest in the opportunity is at it's highest peek. So setting up your campaign to send out a message everyday is best. You can set your campaign up however you want.

You also want to set your campaign up to where your following up with the person for at least 30 days. All this can be set up in the back office of your autoresponder.

Again, the backbone of any internet business is the autoresponder. It works 24/7 and does all the hard work for you. If you set your campaign up so that you provide good information about your business, your chances of being successful will skyrocket.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

Mail Autoresponder - 3 Critical Reasons You Have To Have One For Your Business

A mail autoresponder can make your business look more professional, increase profits and allow you to connect with your customer or subscriber very easily.

Here are 3 reasons why using this in your business is the way to go

--Keep in front of your prospects--

With the correct use of an autoresponder, you're able to stay in frequent contact with those on your list on a continual basis. If you do it correctly, your customers or prospects will know who you are and you'll have a great opportunity of gathering a loyal following.

Over time, every one that you stay in contact with, will come to not only expect your emails, but will also look forward to what you have to say and offer.

Remember, you are building a relationship with an individual and they are not just a name and e-mail address. If all of your communication has this in mind, you have the potential for a lot of success.

--More opportunities to stay in contact with each individual--

Just because of the nature of e-mail, you have the chance to always be contacting your customer or prospect. Because you can send short emails when using a mail autoresponder, you can distribute them more often. If you are sending great information all the time, nobody is going to get tired of finding your e-mail in their inbox.

Most seasoned marketers are always sending information to help those on their list. One big mistake many people make when they first start using a mail autoresponder, is to send out offers for products and services, without balancing them out with quality free information to build trust with that individual.

There needs to be some patience when building a list. Once you're able to gain the trust of that person on your list, you will have someone to buy from you for many years to come. Gain rapport, trust, loyalty and you'll succeed in your efforts.

--Always Think of Your Subscriber and Give Something of Value Even When You're Selling--

Just because you are sending an offer, doesn't mean that you can't also provide valuable information at the same time. Many successful businesses that use a mail autoresponder, will always provide their customers with information that will help them in their life or business, regardless if they decide to buy from you or not.

It can be a valuable e-book or modules from a course for free, as an example. This is great for goodwill and helping others in this way will also improve overall profits in the long-term. This is just one example of many, but the point is that the marketer who truly helps others first will make more profit.

A mail autoresponder is really one of your best marketing tools to brand your business, build your credibility as well as continually increase your sales and profits. By using this as one of your strategies, you'll stay in contact with your customers, you will look knowledgeable and also be regarded as an expert. You will be able to build a big profitable list that will become the foundation of your business profits and security.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   

Run Your Home Business Effectively - How Using An Autoresponder Helps Keep You In Contact

In business, consistent contact with leads, prospects and customers is a necessity for those who want returning business. In the home business industry it is even more essential as you are dealing with a great amount of competition and an ever growing prospect base.

Autoresponders are a wonderful thing. They give us the opportunity to stay in contact every day even when we might be running errands, working on the next big thing, or just out playing golf. There are a lot of different uses to autoresponders other than that though. Yes, this is the primary reason people use autoresponders, but they can also help you manage the content you are sending out.

Initially, an autoresponder is great when ever someone enters their name and email into your website. It automatically sends them an email created or uploaded by you confirming receipt of their information. You can then send a few, or many email follow-ups giving them tips or insight to what it is you are marketing or selling. The other great thing about it is that once those emails are captured, they are stored and can tell you what buying stage someone might be at with you. You can set up different lists for different pages, and easily track the number of leads received. It will also let you know how many are still subscribed to your mailing list and how many opted out.

Another key factor to them is that you can add a personal touch to the emails with custom signatures giving people the opportunity to contact you if need be. They also let you broadcast messages besides those already going out giving even more of a personal touch to the emails. This will let you send your leads and prospects info on new or special offerings that you may be putting out there. The beauty is that you only have to write one email and everyone will receive it. This saves you loads of time that you can put towards growing your business.

Basic business marketing will tell you that it usually takes about 7 touches with a contact or lead before they make a decision to hear more about what you have. It's a numbers game too, and the more time you spend on getting more numbers (prospects and leads) the more successful you will be. What could be better than that?

Having a tool like an autoresponder is a huge help in the management of your business. If you're using one make sure you're using it effectively. The content and information you are sending out will have a huge impact on that final buying decision. If you are sending out the information people want, you'll have a much better shot at closing them on what you're offering. Either way, the autoresponder will do most of the work for you after you take the time to set it up saving you countless hours of time while growing your business.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   

Autoresponders and the Ease of Automation in Your Online Business

One of the biggest mistakes that business owners can make is not following up with their leads. They spend a great deal of capital to launch a marketing campaign, only to drop the ball with their follow up. A squeeze page will generate a high volume of activity if it is well marketed to both online and offline. Each lead that is generated needs to be followed up with regularly and consistently with great information in order to generate revenue for your business.

If you are using your opt-in page or squeeze page as a direction for online and offline direct marketing efforts, you need ensure that the offer you were advertised is quickly delivered. If you were offering free information, a free report or anything that is digital, use an email autoresponder service to deliver the information. Within a matter of seconds, the information will be delivered to the person entering in their information onto your website. This process will drastically reduce the amount of time required on your part to manage your marketing efforts.

If you are using other marketing efforts online or offline to generate traffic for your site, you need to ensure that any leads that are captured are immediately added into your drip lead management system. Whether you manage this process yourself or you use an autoresponder service, each new lead should be greeted with an initial welcome email that will be repeated by a series of other emails designed to convert the lead into a client over time.

When you are looking to set up your lead marketing system, you will need to ensure that you have designed a system of how often you will be following up by email and/or by phone if you have that information. If you are not using an automatic system, you will need to dedicate time or a staff person to manage the task for you.

The next step after you have developed and installed your lead management and marketing system is to track your results. You will want to become familiar with what systems are working and which are not so that you can make necessary modifications and improvements. One way to track is to use separate URL's for each direct marketing effort that you are using to drive traffic to your squeeze pages or websites.

Another is to require the input of a code into the opt-in to receive the free offer. There are also free and low costs tools available to also track the visitors that come to your website. While they will not generally tell you who was there, they will tell you where they came from and what they looked at.

Information gathered through tracking is invaluable when you are leveraging a squeeze page or any other direct marketing tool to generate revenues for your business.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

Drive Your Online Business on Autopilot With Autoresponders

Few businesses can operate on large profit margins in the modern era of global competition. You can be sure that if you're doing business online and charging too much, someone will come along and do it for less before long. You can be very profitable with low profit margins, if you're able to provide products or services to a large enough customer base. The key to doing so is to automate as many aspects of your business as possible. Autoresponders are one key tool your business can use to save you time. Let's take a look at how using autoresponders to automatically send e-mail to your customers and potential customers can save you time for other aspects of your business.

1. Autoresponders for Promotion

Autoresponders can be used as a promotional tool, or abused as a spam tool. Be careful, many governments are cracking down on spammers with punishments normally reserved for violent crimes. Fortunately, properly configured autoresponders will only respond to requests for contact made by recipients. In these situations you are usually allowed to respond to the recipients with any type of communication, provided that you allow them easy opt-out opportunities.

2. Sale Followups

One of the best uses of an autoresponder is to send out a message confirming a product purchase, thanking the customer for business, and assuring the customer that he has made a wise decision. Don't underestimate the value of such a followup, especially when so many people are afraid of online scams. Receiving a quick followup from you will be immeasurably reassuring.

3. Sell Accessories

You've already closed a sale with a customer once. You know exactly what kind of product that customer is interested in from the moment of purchase. Your autoresponder can send out a quick e-mail with a special offer on related items. It can also send another one out later on a set delay. Offering somebody something he is very likely to buy is a great way to increase your sales. Perhaps there is no more successful sales technique than this, and, as an added bonus, it seldom generates any of the hostility normally associated with other proven sales techniques.

4. Offer Product Enhancements

Similar to product accessories, product enhancements allow the customer to get the most out of a product. So, if for example, you sold the customer a complicated piece of software, you could also sell enrollment in a software training program. You can offer free enhancements in this way too. A common offering is help by e-mail or automated FAQ replies.

5. Autorespond to Other Activities

You can send notes of appreciation by autoresponder when someone posts a comment to your forum or send notes of sincere apology whenever someone fills out a complaint form.

As you can see, the benefits of autoresponders can be significant. You can save time and enhance your business image if you use autoresponders properly. The key to successful autoresponder use is making the customer feel appreciated.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   

What A Blast To Learn How To Create Passive Income

How to create passive income is a phrase we hear so much that it's almost a reflex to add ya-da, ya-da, ya-da. But, making money today for work you did yesterday, last week, or even last month, is absolutely a reality and many people are doing it RIGHT NOW! Why not learn how to join them?

To create passive income captures the imagination because of the many opportunities that the Internet has created and the ability to quickly learn how to make money online. Although it may sound like hype, you can learn some easy techniques and apply some great marketing tools like AWeber to create an ongoing passive income and, even put that income on autopilot.

HOW TO MAKE MONEY ONLINE

Creating a passive income online requires adding some simple elements and then mixing them together in just the right proportions. Elements such as:

A website and hosting account A list building system to attract and inform people of what you have. A way to manage and maintain this list of people, that is automatic and can easily be placed on autopilot. Products and/or services people are interested in enough to purchase. Training by someone who has successfully done what you want to do, and who can show you the "proper mix and application" of all these elements.

Several of these elements are quickly possible because of a powerful auto responder services. There are many auto responder services out there and some of these auto-responder services have been around since the mid 90's. An example of one of these services is AWeber, which has been around since 1998 and is one of the longest standing and most reliable auto-responder services available for email and Internet marketers today. They pioneered email automation helping many businesses and network marketers build huge lists. Most of the good auto-responder services today whether it be AWeber or another auto-responder service, combine automated handling of email newsletters, professional email templates, and can integrate with blogs and social media networks. Plus tons of other valuable services and, as the kids say, AWeber rocks!

Like anything of value, there is a learning curve to applying this whole process to its fullest potential. But, it is time well spent and will repay you many times over. You can learn how to leverage your time and your business with online auto-responder services.

How to create passive income is something you can learn without the typical trial and error process. Learning how to make money online has never been easier because of online and offline programs and services available that offer in one place the resources, experience and support to show you, hands on, how to be successful at creating a flaccid income.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   

Using Autoresponders for a Membership Program

Autoresponders are best known as an automated method of keeping in touch with your marketing list. But did you know that autoresponders can be used for membership programs? They are a great way to deliver your online products, including courses, that can create a "set it and forget it" income stream for you.

People join membership sites to receive education or information for an open-ended period of time. That length of time averages about three months for most membership sites. Instead of spending the time and money to build a membership site, why not set up an autoresponder series that can deliver information to your members over the course of one, two, three or more months?

If you already have information or a product that is easily broken up into chapters or lessons, you can use an autoresponder to deliver the lessons at set intervals. You can either send each lesson or installment as an attachment or put a link in your email to that lesson. You can deliver a lesson a day or one a week - however you want to set it up.

What if you don't have a product? Many people will create an interview a week or video a week - usually between thirty minutes and an hour - and send their members a link to download the files. Another way to do a membership program is to hold a webinar every week, month or whatever you decide. Members sign in for the webinar and they can also have access to the replay. Just use your autoresponder to send them the link to the replay.

As an example, my information product course was originally delivered by autoresponder. I had set up a series of emails that were sent out weekly and delivered a lesson each week in the form of a Camtasia video and a pdf lesson accompaniment. I also set in bonuses to be delivered at monthly intervals.

It was (and still is) basically a "set it and forget it" system. The product was delivered automatically. I didn't have to worry about scheduling time each week to teach. In addition, my students could watch the videos and do the lesson at a time that was good for them. If they were on vacation one week, the lesson was waiting for them when they were ready. They could also download all the information so they could use it to build future projects.

You don't have to have a big fancy membership site that you spent $20,000 and three years to build. The way the information is delivered is not nearly as important as the quality of the content. Keep giving your members valuable information they can use, and they'll stay with you.

Remember: It doesn't have to be perfect. It just has to be done.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

Is E-Mail Marketing Dead?

E-mail marketing has been an important part of any internet marketing strategy for quite some time but this latest generation - call them Generation Y, the Millenniums whatever, say that e-mail marketing is dead. Over 40% of college students communicate on social networks, hardly ever using e-mail at all.

This certainly doesn't mean that e-mail marketing is completely dead, it just means that you have to adapt to be able to communicate with the younger generation. The majority of college students when asked said that e-mail was for serious stuff and that social networks are far more flexible, fun and interesting.

Teenagers tend to check their e-mail accounts less frequently than the older generation does. An e-mail inbox to them is rapidly becoming like a physical mailbox - all they contain these days is junk mail and perhaps the occasional bill. So why do they check their e-mail on these infrequent occasions? If they're at college they look for e-mails from teachers, if they're working, they look for e-mails sent by their employers but they all said they look for coupons and special offers from their favorite stores!

This means they are open and interested in receiving promotions, so there's hope.

Even older people understand that social networking is much more engaging than boring old e-mails. Whereas we might go to social networking site once a day or every couple of days, the younger generation are spending hours on social networking every day.

So what does this mean for your e-mail campaigns? The key here is to mix social networking and e-mail so you can get your brand seen often. If you're too forceful with your approach on social networking sites you're not going to impress them, they're there to communicate with their friends. Only 2% say that they interact with brands on social network but the majority of younger people will "fan" companies they like on Facebook and they will subscribe to their e-mails especially if they can get money-saving coupons.

So this leaves a bit of a dilemma for anyone using e-mail in an internet marketing campaign. It's a question of how to divide content across social media platforms while still using e-mail effectively. This can be done by actively engaging younger people on social media which then draws them to your e-mail marketing campaign. That means supplementing your e-mail campaigns by adding video, articles, and perhaps contests to social media sites and to e-mail. They are much more likely to visit their e-mail inboxes if they know that your e-mails are also going to be engaging.

The trick is if you're aiming at the younger generation they're expecting to get "normal" salesy e-mails. If only one in five of your e-mails actually contain a promotion and you can include useful information and even video for them in the other four they're more likely to keep coming back to their inboxes.

Younger people are always going to have to have e-mail accounts for all the important stuff so by building an effective e-mail marketing campaign targeted specifically at them you can pretty much guarantee they will open your e-mail before any of the other more businesslike e-mails.

Using a service like AWeber you can include a number of different things within e-mails to make them far more interesting. You can use one of their many snazzy templates to make your e-mails standout from the crowd and include videos and coupons to keep this new generation engaged. I think the older generation would welcome this as well!

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Using Autoresponders Is Helpful in Internet Marketing   

How to Get the Most Out of Your Autoresponder Service

Email Marketing

E-mail marketing is an approach the earn income via email. This concept has been around since e-mail began. Email marketing is still one of the best approaches used in marketing today. While the laws may have become tighter in some states within the country, this really does nothing to hinder email marketing, but rather strengthens.

It's important to remember the point of the email marketing is to generate a sale via e-mail. Whether or not the scope refers to a business organization or marketer, the e-mail marketing industry generates sales or profit via e-mail marketing. The competition is fierce, and both marketers and businesses are encouraged to engage in effective marketing practices geared for the long haul. Patience is a virtue in this industry as the sales process is mostly a building process.

The Optin

The optin is quite unique. It uses an HTML form to gather the viewer's or visitor's information. Many people that use the internet do not understand that the information that is being requested isn't private information, but rather public information. Using the optin form does take some knowledge of HTML, but, for those that are not tech savvy with HTML form processing may want to seek out a service that offers HTML form processing [to be used with optins].

The Autoresponder

The autoresponder is a key ingredient to be used in any online service. This little script allows a service to send a triggered response to a recipient in the form of a reply. Now, the automated reply [the autoresponder] itself can be customized with any message. To actually get the most out of this type of service, follow the sales process as if it was telemarketing:

• One autoresponder to serve as the introduction • Another serving as the sale • Another serving as the pre-close • Another serving as the close • Another serving as the reload

Email Marketing Service

Using the e-mail marketing service to get the most service for your money is a good idea. However, if your service is just a service then it may be best to shop around. The email marketing service by itself can only do but so much. While it's upon the marketer to advance his or her skills to discover better ways to earn more income, the marketer may need to discard the email marketing service and simply invest in a web-hosting service.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

Affiliate Marketing Tips: Use an Auto-Responder

Affiliate marketing success can be radically boosted through the use of auto-responders. In this article we're going to look at what an auto-responder is and how you can use it to boost your sales figures.

So you might be wondering - what exactly is an auto-responder? It's really a service that provides automatic emailing. It will enable you to collect email addresses of prospects and then you can create and send out newsletters to your contacts to communicate with them, build relationships and to promote your offerings. In effect, you will have a captive audience.

How does an auto-responder work you might now wonder. All you need to do is sign up to a service like Aweber and use it to create an attractive opt-in box to collect the names and email addresses of your online visitors. The auto-responder service that you decide to use will provide you with guidance on how to create the sign-up box in the form of text and / or video.

If you are serious about doing affiliate marketing as a way to build wealth, then it's essential that you use an auto-responder. You can keep in touch with your prospects and over time build a trusting relationship with them by sharing quality informative content with them.

Building up a list of people is one of the most powerful routes to generating an income from your affiliate marketing efforts. Visitors to your site, won't just take a fleeting look at your site and be gone. You will be in contact with them through the use of your auto-responder.

To encourage people to join your newsletter subscribers list, you will need to give a pretty compelling reason and also communicate that you will not be selling nor supplying the emails of your prospects to a third party.

Offering a free eBook or a free report on something that your target market will be curious to find out more about is one sure-fire way to start building your list. Creating and maintaining a quality blog that is well respected in your niche is another way.

Just a quick aside regarding building trust and retaining it, I only ever promote products that I have checked out for myself and have discovered that they are of a quality that I would be happy to put my name up against. I don't ever promise to deliver on something that I just cannot do and my attitude is one of providing help - not of making a buck from my clients. This is something that has been the basis of my affiliate marketing since I started out. I like to deliver solutions to the people who need them.

So as you build you list, remember that the best encouragement that you can give them is to offer good quality material that you can put your name behind. It's the best reason that you can give them to join and it's one that has worked over and over for me. I don't waste my time nor theirs with spam or less than top quality products.

If you're looking for a take-away from this article - it's to give auto-responders a whirl - they could inflate your success at affiliate marketing.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   

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