Monday, December 3, 2012

5 Steps To Create A Powerful Squeeze Page That Converts 40% More!

A Squeeze Page which can also be known as a "Lead Capture Page" is usually a one page website designed to achieve one purpose and only one purpose - to squeeze out contact details from the visitor to the website. It is able to do this by raising the curiosity of the person who lands on that page or watching the video on his or her screen. The Squeeze Page must have a definite focussed call-to-action and must have an opt-in form where the visitors enter their details.

Now, your main target is to create a Squeeze page that converts. Follow these Steps to create a powerful converting one.

1. You Need An Autoresponder:

The aim of creating a squeeze page is to build a list. There is no other way to do this without an autoresponder. An autoresponder is that indispensable magic tool that takes care of your mailing problems while you sleep. It first receives those who come in through the squeeze page and continues to send emails as you had already predetermined it to do. You should find one that is easy to use, and gives you the opportunity to create customizable web-forms. It must also allow you to make unlimited marketing campaigns, and on top of that it must provide tracking analytical tools to enable you split-test each of your Squeeze Pages.

2.Call-to-Action.

It is for a great purpose that I said in the beginning that your squeeze page must have an "opt-in form." Before the visitors can release their all important names and email addresses to your form, there should be a set of convincing and compelling statements which you must provide. That is the "call-to-action." For example, "Download 'Our Free Exclusive Report On How to Get 100 Visitors A Day.' Just enter your details below to download it Instantly."

3. You Need A "Give Away"

The internet is has many scam programs of which people are aware. Therefore, for visitors to willingly give their contact details, they need to be "bribed" with a free valuable offer. This can come in the form of an ebook, a software, a video or chapters from a book. This solid free information motivates your visitors to respond to the "call-to-action" to complete the opt-in form. Make sure your e-book or videos are specific to the niche you are promoting.

4. Attention Grabbing Bullets:

Prepare your visitors emotionally. Give some bullet points why they must give their details. About three to five specific advantages about your offer can prepare them for action. These pieces of information must be attention grabbing and niche specific.

5. Graphics.

A picture speaks a thousand words. So make use of graphics to add not only beauty but also to grab more attention.

6. Bonus Point:

Asure and reassure your visitors that their email addresses are safe in your hands. Boldly print below the squeeze page something like this:

"Your email address will NEVER be given to any 3rd party. I HATE Spam just like You!"

Now, take this free eBook to serve as Your Give away

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   Squeeze Pages: 6 Pitfalls You Want to Avoid!   How to Generate Leads to Your Site   

MailChimp Email Autoresponder Review

MailChimp is a fun and simple email marketing services that has a bright and welcoming mascot - a cartoon chimp. Right there you can tell this is not your traditional email autoresponder. Email marketing is made easier and more cost-effective for the smaller marketer. You can sign up for Free and store up to 2,000 subscribers, send up to 12,000 emails a month with no trial sign-up, no contracts to sign, and no credit card required. They understand that every business has different needs so they offer 4 different plans.

The Forever Free Plan Monthly Plans Pay As You Go Plans High Volume Plans

When you sign up for your free account they offer a complete set of resource guides to help you succeed with your email autoresponder marketing efforts. Listed below are some resource title examples you will have access to when you sign up. I have only listed a few, but a total of 24 resource guides are there for you to learn from.

Getting Started With MailChimp MailChimp Mobile How to Manage Your List Email security Lets Get Social

MailChimp email autoresponder also offers online training - webinars to help get you started and will walk you through your first campaign. In addition, they offer special topics that cover specific features and integration to accelerate your email marketing efforts.

Their platform uses an open API and encourages other systems and applications to integrate with its email engine. They now offer integration with systems like PayPal, Google Analytics, Magento, Salesforce, and Shopify to mention a few.

Choosing an email autoresponder can be difficult since there are so many to choose from. Aweber, GetResponse and MailChimp are some of the more popular autoresponders. You should analyze your subscriber list and decide what your email volume is and what kind of emails you typically send out. When you have a clear picture of your email autoresponder needs deciding which company to go with will be easy.

Here is a comparison of 3 email autoresponders first tier pricing structure to help you get started in the right direction.

MailChimp

Subscribers 0-2000 Price - FREE Send Limit - 12,000

Aweber

Subscribers - 0-500 Price - $19 Send Limit - Unlimited

GetResponse

Subscribers - 0-250 Price - $8.16 with annual discount and $9.95 monthly Send Limit - Unlimited

MailChimp makes it easy to design exceptional email campaigns, share them on social networks, integrate with web services you already use, manage subscribers and track your results. All of this from MailChimp plus it will not break the bank charging you for monthly service fees.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   Using Autoresponders Is Helpful in Internet Marketing   

How to Set Up an Automated Responder For Email Marketing

Why List Building is So Important for Your Online Business

If you are planning to start a business online, then you have probably thought a lot about the best ways to make money. There are many different business models that can work online, just as there are many different business models that can work offline. However, there is one particular technique that you will hear over and over again if you begin to study the people who have been tremendously successful with their online businesses. They nearly always stress the importance of list building. When you build a list of prospects and customers that you can contact via email whenever you want, it becomes much easier to make money online. Let's take a closer look at how you can incorporate this into your business plan.

Building a List

To begin a successful email marketing career, the first thing that you must do is to begin building a list. To do this, you will first need to sign up with an email marketing service. This service will give you all the tools that you need to start collecting emails on your website. When an Internet user arrives on your website, you want to have an optin box prominently displayed. This is typically a simple form where your website visitor can enter his name and email.

Although this sounds simple, most people are not in the habit of simply giving out their email addresses to anyone who asks for it. Therefore, you need to give them a really good reason for doing so. Many people like to give away something for free in exchange for the email address. For example, you can tell the website visitor that after they enter their email address, you will email them a free eBook or report that you have written. Alternatively, you might have a website or blog that you update often with great content. If people want to get notified every time that you update your site, then this can be a reason for them to sign up to your email list.

Setting Up Your Autoresponder

Through your email marketing service, you can set up the exact sequence of emails that your new prospect will receive once they optin to your list. This automated sequence of emails is known as your autoresponder. You can tweak and test your email marketing sequence in order to make sure that you maximize your conversion rate.

Email marketing and list building is a powerful tool that you should not overlook. Many entrepreneurs who are new to the Internet underestimate how valuable it can be to have a targeted list of prospects to market to again and again.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   

Re-Use Broadcast Emails

Re-use your most successful autoresponder emails. When you have a autoresponder email system which contains a list of subscribers, you can either send a message right now which means that right now today you type in a subject and a message, you hit "send" and all your subscribers receive it or you can schedule emails as follow-ups which means that on day one new subscribers get this message, on day two subscribers get that message, on day three they get another message and so on. But that seems like a lot of writing so should you focus on broadcast or follow-ups?

Well, the answer is both. The answer is you should be sending broadcast now and then re-use your best email messages as follow-ups for subscribers that join your list later on. This makes it very easy for you. This means that all you have to worry about is what email message are you going to send this week?

If you are brand new to email marketing then let's take it easy. Let's just worry about what's one short and simple email message we can send right now today and then take the rest of the week off. If you are an intermediate list builder then let's think about what email to send on Monday, what to send on Wednesday and what to send on Saturday. If you have sent many emails to you list before and you're used to typing these emails then let's try to schedule at least one email for every day of the week– Monday, Tuesday, Wednesday, Thursday and Friday. But all you have to worry about is what to send your subscribers within the next few days and that's it.

Afterward, you can go and check your Sent folder. This is interesting. Every email autoresponder service I have come across keeps an area or tab or folder of all the messages you have sent to your autoresponder subscribers. This means you don't have to keep track of what emails you're sending, just worry about what you will send this week then later on check that "sent" area and copy and paste those into follow-ups. That means that this week you might send an email on Monday, an email on Wednesday and an email on Saturday and next week you might go back to those emails and say, "Schedule the Monday email for day one, schedule the Wednesday email for day three and schedule the Saturday email for day six."

What will happen here is people who were already subscribers to your list received the email when you first sent it out but if someone joins your list starting tomorrow, if they subscribe or fill out their name and email address then they will receive those same messages but later down the road once they have been on your list for a while. As far as I'm concerned, some of your emails will be good some will be bad so the more email messages you have scheduled the better.

I'm not a big fan of measuring your emails and seeing if a particular email got you a lot of clicks because some emails are good for building up a need or for explaining to your subscribers why something is important and then later on a certain email will say, "Now that I have given you this information before, now it's important for you to click on this link." I don't care about measuring successful emails. I say as many of your sent emails as you can use put them into your follow-up sequence so that anyone new who joins your list gets those messages as well.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

Why Email Marketing Is Still Very Alive!

There are so many reasons that a small business should consider using more email marketing in their advertising. It seems that this medium has all but been abandoned by many large corporations. As a result, there is a large segment of the population that is not being reached by as much advertising as they possibly could. With that gap in the market, you have the opportunity to move in and fill it by using the proper tools and an email marketing service.

One of the tools that you are going to want to get right off the bat is the autoresponder tool used by many businesses. This tool allows you to send out a generic and pre-planned email to anyone that responds to anything you send them the first time. This is an excellent tool simply based on the amount of time it is going to save you and the pleasure it bring to your customers or potential customers. They love it when they get a reply on their message right away, even if it is just a generic reply. This is a great way to do some list building and reach out to others in order to form stronger relationships.

The autoresponder is not the only tool that is going to help you with your list building mission. It is also possible to make a lot of money by using an optin tool. This is a tool that is often seen on the registration page of a website. It is the thing that allows the visitor of the site to hand over their email information to the company running the site. When they do this, they are allowing you to send them promotional emails advertising directly to them. Obviously, if the person has taken the time to come to your website and click on the optin button, then it is likely that they are at least somewhat interested in your products. Your advertising could be very effective to someone like this.

The door has been left open for your small business to come marching in and make some money working with people through their emails. You just need to take advantage of the opportunity that the market has presented to you. Start working on ways to create your email marketing service today in order to make it be the best that it possibly can in the very near future.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   

Online Tools

You must invest in your online business no matter what it is, to give your online business a chance to grow and be successful. And the best investment you can make for your business, are the essential online tools. Online tools are crucial for the success of any online business. There are several online tools for the trade but one of the most important that you can invest in for any business (this is a must), is an autoresponder.

An autoresponder is a series of messages (usually already written) that are sent out to a person after they have opted in on one of your capture pages or advertising pages and is the backbone of every successful home business. This online tool is a must to have for your home business to have any chance of becoming successful.

When people visit your capture page and become interested in the product that you're advertising, there should be a web form where they can enter their name and email address. After they fill out the form, they should be redirected to another page telling them more about your business. At the same time, a series of informative messages from your autoresponder should start being sent to that prospect providing them with vital information about your business.

The follow up messages in your autoresponder should be very well written and should provide good solid information about the home business that you are advertising. These follow up messages are very crucial in the success of your home business, because on average, it takes anywhere between 8 and 12 follow ups before a person will join a home business.

These messages, also known as a campaign, can be set up to go out on different days. Opinions on how you should set up your campaign varies. Some say you should send a message every 2 to 3 days. But I like to set my campaign up to where a message is going out everyday, because as soon as someone opts in, that is when their interest in the opportunity is at it's highest peek. So setting up your campaign to send out a message everyday is best. You can set your campaign up however you want.

You also want to set your campaign up to where your following up with the person for at least 30 days. All this can be set up in the back office of your autoresponder.

Again, the backbone of any internet business is the autoresponder. It works 24/7 and does all the hard work for you. If you set your campaign up so that you provide good information about your business, your chances of being successful will skyrocket.

How To Use Email Marketing Autoresponders Effectively   Autoresponders to Boost Business - Tips and Information   The Best TrafficWave Review Ever   How to Generate Leads to Your Site   

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